Bitcoin for Newbies, or…

“What’s All This Bitcoin Fuss, Anyway?” A boy asks his Bitcoin investing father for $10.00 of Bitcoin Currency. The father asks, “9.79? What do you need $11.64 for?” Yes, the value of Bitcoin can change nearly that fast. So what

Target Marketing — From Zero to #1 Seller

We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of

Are You Losing Sales by Leaving Out Crucial Info?

I got a free trial download of a very popular software program. I used it, liked it, and when the trial was over, I wanted to buy the software. But guess what? No where… and I mean NO WHERE –

15 Things We Can Learn from Sir Richard Branson

  You can fail and still succeed. In 1995 and 1998, Richard Branson and his team tried to be the first to circle the globe in a hot air balloon. They failed. But the publicity they received on both occasions for