Target Marketing — From Zero to #1 Seller

We talk about targeting the right people for your product, but just how valuable is it to know your audience? Here’s a quick case study of a deodorant that became a top seller through nothing more than pinpoint targeting of

Are You Losing Sales by Leaving Out Crucial Info?

I got a free trial download of a very popular software program. I used it, liked it, and when the trial was over, I wanted to buy the software. But guess what? No where… and I mean NO WHERE –

15 Things We Can Learn from Sir Richard Branson

  You can fail and still succeed. In 1995 and 1998, Richard Branson and his team tried to be the first to circle the globe in a hot air balloon. They failed. But the publicity they received on both occasions for

How to Create an Upsell for Your Funnel in 60 Minutes

Generally speaking, the more things you offer your customers, the more money you will make. And if you don’t have a wide range of price points in your products, then you are losing money. A good marketer who’s been doing