In the 70’s pet rocks were invented just for a kick. Each rock was nestled on a bed of straw inside a little box, with instructions on how to care for your new ‘pet.’ To everyone’s surprise, they sold like hotcakes. The problem occurred when others tried to copy the success of this product and couldn’t, because the pet rock was a fad, not a trend.
I was talking to a friend the other day. He runs these monthly gratitude gatherings, where people come and talk about gratitude and how it improves their lives.
He generally only has 4 to 8 people in attendance each month.
If you knew for a FACT that your customers would want to buy a certain type of product from you, then wouldn’t you want to know what that product is?
It could save you a lot of time and trouble, having this information.
You already know you can hire a ghost writer to write just about anything for you, put your own name on it, and call it your own.
Marketers do it all the time. After all, just because you’re good at marketing doesn’t mean you’re good at writing or even have the time to write all the blogposts, emails, sales letter and so forth that you need.