You know instantly if you are looking at a Microsoft, Google or Apple post or ad, regardless of whether it’s on a website, in a magazine or on social media.
In the 70’s pet rocks were invented just for a kick. Each rock was nestled on a bed of straw inside a little box, with instructions on how to care for your new ‘pet.’ To everyone’s surprise, they sold like hotcakes. The problem occurred when others tried to copy the success of this product and couldn’t, because the pet rock was a fad, not a trend.
I was talking to a friend the other day. He runs these monthly gratitude gatherings, where people come and talk about gratitude and how it improves their lives.
He generally only has 4 to 8 people in attendance each month.
If you knew for a FACT that your customers would want to buy a certain type of product from you, then wouldn’t you want to know what that product is?
It could save you a lot of time and trouble, having this information.