DeBeers — Con Artists, or Marketing Geniuses?

Lessons from the most successful marketing campaign in history Finish this sentence for me: “Diamonds are ______” If you answered “forever”,- then you’ve seen DeBeers’ diamond advertising. But if you know what really goes on in the diamond industry, then

Are These 15 Mistakes Keeping You Poor?

There are things chronically poor people and the middle class do… …that the self-made rich seldom if ever do. These are habits that — if embraced – can guarantee your own mediocrity. Or, if you choose to change these habits,

3 Powerful and Surprising Goal Getting Tips You Missed

I once heard a famous motivational and sales speaker tell the story of someone who set some goals. It seems he wrote down all of his great big goals like getting a super high paying job, traveling the world, starting

Laces: The Importance of the Value of Your Product

There once lived a pair of twin brothers, they did everything together. They grew up together, played together, went to school together, graduated and went to the same university together. Eventually they started a business together and became very successful.

4 Ways to Increase Sales Right NOW

Are things not going the way you’d like? Want more sales? Feeling kind of helpless? You’re not alone. As marketers, sooner or later we’ve all been there. The important thing is to DO something. Any action is better than paralysis,