What’s Your Excuse?

This is taken directly from social media… “In high school, I flipped burgers at McDonald’s so I could afford the privilege of taking the SAT. “I fed and cared for my three baby siblings until they went to sleep and

What Makes Content Go Viral?

I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go viral. The first half of the question is easy: Viral content is content that

Sneaky Trick Yields YouTube Views

This really is pretty sneaky, and no one would blame you if you don’t want to do it. That said, you should know that a LOT of people do this, and it does work to get more comments and more

Offliners: How to Handle Any BIG Objection

This comes from a friend of mine, but I understand it originates from the The World Book Encyclopedia selling manual, back in the day when encyclopedias were sold door to door. Let’s say you’ve made your presentation to your brick